PACKLAB
1-packlab-serra-dourada-cheese-packaging-brand-design-key-visual.jpg

Serra Dourada

Branding, Food, Food Packaging Design, Logo, Logo Design, Packaging Design

A brand rejuvenation set to ignite a fresh jolt of energy into a classic.

Brand Identity Design • Typography • Tone of Voice • Graphic Design • Illustration • Packaging Design

What we did:

What we did:

We updated the brand identity, reimagined the packaging, and created a visual narrative that spoke of the brand’s heritage with a bolder, more confident tone.

2-packlab-serra-dourada-cheese-packaging-brand-design-key-visual.jpg
How we did it:

How we did it:

The working process required a balancing act in modernising the brand while fleshing out the brand’s main heritage symbols. Through fresh graphics, a new packaging format, and clear segmentation within the portfolio, Serra Dourada is looking better than ever.

4-packlab-serra-dourada-cheese-packaging-brand-design-products.jpg
5-packlab-serra-dourada-cheese-packaging-brand-design-products.jpg
6-packlab-serra-dourada-cheese-packaging-brand-design-products.jpg
packlab-serra-dourada-cheese-packaging-brand-design-before-after-redesign.jpg