PACKLAB
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Pakkasmarja

A delicious redesign for a classic nordic brand.

Logo Redesign • Portfolio Architecture • Packaging Design • Graphic Design • Photography • Point-of-Sale Design • Product Campaigns

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What we did:

What we did:

We updated the identity, and created a visual system that unifies the portfolio and communicates the core brand offering - a basket full of Finnish nature in every pack. This complete packaging design rejuvenation delivered an outstanding ROI for Pakkasmarja and helped them solidify their position as a leader in the market. This makes us proud.

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How we did it:

How we did it:

A great deal of portfolio architecture thinking, alongside boldly enclosing and protecting the identity in a signature holding shape ensured strong brand visibility across different packaging formats and busy store environments.

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