What we did:
We updated the identity, and created a visual system that unifies the portfolio and communicates the core brand offering - a basket full of Finnish nature in every pack. This complete packaging design rejuvenation delivered an outstanding ROI for Pakkasmarja and helped them solidify their position as a leader in the market. This makes us proud.
How we did it:
A great deal of portfolio architecture thinking, alongside boldly enclosing and protecting the identity in a signature holding shape ensured strong brand visibility across different packaging formats and busy store environments.