What we did:
A complete design overhaul for this leading Angolan brand, infusing the portfolio with energy and a compelling visual story.
How we did it:
We went back to basics and looked for the backbone of the Angolan culture: the signature patterns, the "zungueiras" - the proud and strong African women who carry market goods on their heads adorned with beautiful scarfs, the vibrancy of the country. All that packed in a brand new design with a punch.