Lundén & Cie


Pieces of a puzzle, harmoniously fitting together.

Brand Identity Design • Visual Identity Systems • Graphics • Brand Narrative & Storytelling • Copywriting • Graphic Design • Illustrations • Shelf-Ready & Transport Packaging • Corporate Collateral

What we did:

What we did:

We met Markus Lundén at a wine fair – young, ambitious, unusual winemaker with a flair for the bold in the world of Rieslings. We bonded quickly and formed the brief together. We sought to reflect what seemed to be his way of crafting his wine – putting blends and flavors together like pieces of a puzzle. We thought of the tangram: an ancient dissection puzzle allowing endless possibilities to create and re-invent new shapes.

How we did it:

How we did it:

We embedded the tangram symbolism in the brand identity of the company, and built the label visuality anchored in the puzzle aesthetic as a centerpiece for a wine range, currently hosting 10 white wine varieties. We spilled that narrative across the branding and the copywriting on the back of the bottles, and created the visual world for the rest of the brand collateral - delivery boxes, business cards, brand identity, cards and tape. This young brand has been already making big strides and growing steadfast.