PACKLAB
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Kekkilä Professional

Helping a centuries old brand get back on its feet with a powerful new identity and strong visuality, all the while saving hundreds of thousands in production costs? Hey, that’s what we do.

Brand Identity Design • Visual Systems Design • Tone of Voice • Typography • Graphics • Imagery Styles • Brand Guidelines • Packaging Design • Iconography • Graphic design • Point of Sale Design • Corporate Communications Design

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What we did:

What we did:

We left no stone unturned when it came to rebuilding this brand from the grounds up: from optimising packaging processes, through packaging redesign, to building a comprehensive brand identity world and designing a complete corporate communications package, including trade fare presence guidelines and promotional merchandise.

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How we did it:

How we did it:

We cultivated a strong collaborative partnership with the Kekkilä Professional team which allowed us creative freedom and provided us with the opportunity to reimagine every brand touchpoint.

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