PACKLAB
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Kanniston Gingerbread

Structural innovation meets product design for an award winning flagship brand release.

Structural Design & Innovation • Product Design • Narrative • Photography • Packaging Design • Graphic Design

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What we did:

What we did:

Not your usual cookie-cutter packaging for these cookies! Creating the best ginger bread cookie in Scandinavia required crafting a unique consuming experience — from the elegant bespoke structure of the packaging, through intelligent graphics, to the cookie itself. We designed and guided every point of interaction with the product.

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How we did it:

How we did it:

Every good brand and product design needs a compelling narrative that can resonate with people. Here, we incorporated the marriage of the old Scandinavian tradition that three pieces of gingerbread bring good luck. And so we made sure that this cookie will always break in three even parts. The heart-shaped pieces emphasized the affectionate characteristics of the holiday season when gingerbreads are most often consumed. On the pack, the concept was communicated graphically through 5 different, yet similar variants of packaging, ensuring that each face off the shelf is slightly different.

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