What we did:
Essential part of the brand’s heritage, Gallo’s olives have been part of the company’s portfolio since the early 1920’s. We worked on reinventing their assortments as a signature product line in convenient doy packs. Lifting the category as a recognisable premium product choice for everyday moments of culinary enjoyment, the new design presents the brand as an essential choice for an effortlessly indulgent consumer.
How we did it:
The strategic design direction was strongly influenced by the fact the product had to potentially work in as many markets as possible. We thus chose to make the product enticing and as natural as possible without giving too many cultural, market or origin visual cues, so that it can appeal to a wider international market.