PACKLAB
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Cloetta Aakkoset

Candies with opinions.

Graphic Design • Illustrations • Positioning • Point-of-sale Design • Product Visualisations

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What we did:

What we did:

As recent surveys had shown that Finnish people are the biggest users of emojis world-wide, it only made sense that we designed this new addition to Aakkoset’s (Finnish for “Alphabet”) product line. On shelf, the packaging varies as nine different designs can be seen, each offering a different emoji embedded in the lettering of the brand logotype Aakkoset. Finnish consumers have seldom had a more straightforward way to express their feelings when buying candy.